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Sorrell's business concern

by: Leslie Bunder - Last updated: 2006-12-21

Advertising industry mogul Sir Martin Sorrell has emphasised the importance that big corporations have towards the environment.

Speaking at a Friends of Lubavitch UK Gaon Club breakfast event in central London, the founder and chief executive of marketing communications company WPP said: "Corporate responsibility is not about altruism, it’s about good long-term business sense."

Addressing an audience of 120 young professional, Sir Martin further spoke about not just environmental issues but also about his global workforce made up of different people from a wide range of backgrounds.

WPP has a workfoce of nearly 100,000 people in over 100 countries and owns a number of leading advertising agencies including JWT.

Sir Martin was the launch speaker for the Gaon Club which has been set up as a social and educational centre to cater for London's 20-30something young Jews.

A number of other prominent names in business as well as communal leaders will be invited to take part in future events at the club.