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Jews in fashion?

by: Leslie Bunder - Last updated: 2003-12-14

Putting the J word on t-shirts

Jewish fashion

When most people think of Jews and fashion, the names of Calvin Klein, Ralph Lauren, Issac Mizrahi and the UK's very own Stephen "FCUK" Marks come to mind. But, these days, Jewish schmatta has gone urban with trendy web sites and magazines offering their own range of  branded clothing with Jewish slogans. 

Jews have started to reclaim the J word, no longer are they afraid to be seen in public with something that says the word Jew. These days you can wear a Heeb t-shirt or a Jewcy baseball cap.

If you want to show it loud and proud that you are Jewish, then Jewschool offers underwear, while over at The Hebrew Hammer site, woolly beanies for the cold weather are on offer along with t-shirts.

On the Jewcy web site the message is upfront: "Jewcy celebrates kosher-style fabulosity. Aimed at today’s members of the Tribe, Jewcy celebrates the life via a new line of lifestyle products and events that sizzle like fresh latkes."

So now is there excuse for Jewish people not to wear something that reflects their membership to the tribe without feeling embarrassed.

Of course, all the above mentioned sites and brands are from the US. Will UK Jews feel the same way, or will they feel less inclined to go clubbing with their Hebrew or Shebrew wear?

The issue for many Jews is that the last time they saw anyone wearing Jewish symbols was during World War 2 when the Nazis forced Jews to put Juden patches on their clothes. Since then of course, this has had a psychological effect on many Jews who feel uncomfortable with being able to wear anything that vaguely resembles any aspect of Jewish culture on their outer garments.

But by wearing something Jewish, people can reclaim the Jewish word and Jewish images for themselves and show that being Jewish is not something you need to hide, you can be proud of who you are and at the same time wear something that looks good.


Related links:

Jewcy

Heeb

Jewschool

The Hebrew Hammer

Jewish Fashion Conspiracy