SomethingJewish to boost marketing
Last updated: 2003-10-13
13 October 2003 - SomethingJewish (www.somethingjewish.co.uk), the independent inclusive Jewish web site and online community has announced plans to increase its marketing activities and has also revealed that it is looking to appoint a marketing agency.
Formerly known as jewish.co.uk, SomethingJewish was launched in time for the Jewish new year which took place towards the end of September. Since October, it has started to develop its marketing campaigns.
In highly targeted Jewish areas of the UK including north-west London, SomethingJewish has started to test a number of promotional activities. One part of the campaign is the SJ flyer. The A6 flyer was strategically created to promote the site using strong images and creative copy to engage the Jewish community to read it.
"The last few weeks have seen us going out into the community letting them know about the site," said SomethingJewish founder and director Leslie Bunder. "Announcing a new site even though it came out of the popular jewish.co.uk is always a challenge, but by investing in marketing, we think the investment will pay off."
As well as traditional marketing, SomethingJewish is looking to develop ambient marketing campaigns to further consolidate its position as a leading destination for Jewish content.
According to Bunder, SomethingJewish plans to run a number of marketing activities over the next three months. "When we looked at what our plans are, we quickly realised the need for an outside agency to help us develop those plans. We are looking for an agency who shares the same vision and values that we have for SomethingJewish and communicating the message of being the inclusive Jewish web site."
SomethingJewish, previously known as jewish.co.uk was founded by Leslie Bunder and his wife Caroline Westbrook. When jewish.co.uk was first created, Bunder was working full-time in the media.
Eventually in late 2002, he decided that in order to grow jewish.co.uk to it s true potential he would need to be dedicated to the task and spend much more time and energy in building up jewish.co.uk.
In early 2003, Bunder started JMT Ventures with co-founder Eamonn Ozerovitch with a vision to unite Jewish people through online, print and other related media. Through their web sites, they aim to inspire, educate and inform Jewish people of their cultural identity and the richness of it. September 2003 saw jewish.co.uk being renamed as SomethingJewish.
SomethingJewish also forms part of the JMT Ventures network of Jewish sites which include Jewish.net and JewishReunion.co.uk.
For more information:
Leslie Bunder - tel: 07976 220273